9/5/2023 0 Comments Nicole lyn![]() ![]() The tech giant usually holds its product launch events in San Francisco or New York City, so it's notable that Samsung is holding its latest Unpacked event in its home country. local time in Seoul, South Korea, which is where the in-person live event is taking place. The Samsung Unpacked livestream will begin at 7 a.m. So here's what you need to know about when and where to watch, what to look out for, and more. viewers will have to get up pretty early in the morning to tune in, since this year's Samsung Unpacked is the first ever being held in the company's home country of South Korea. There have been plenty of leaks and rumors teasing what we can expect from Samsung's July 26 product launch event, including a new line of Android tablets and Galaxy smartwatches alongside the new folding smartphones. "This year's fold series will battle some competition, as form factor remains a key weapon to fight against Apple in the premium segment for all the Android players." "As the foldable segment grows, Samsung will lead this category going forward with some share moving to other players," Chaurasia said. Sanyam Chaurasia, an analyst at Canalys India, writes that "an aggressive 2023 foldable series remains critical" for Samsung as it competes against Apple. And some analysts suggest that one way for Samsung to keep that edge is by cornering the foldables market.įoldable market shipments are expected to grow 25% in 2023, according to Canalys's latest research, with Samsung leading the pack of foldable phone makers including Huawei and Lenovo/Motorola - for now, anyway. Samsung edged out Apple (AAPL) to take the leading position in the mobile-phone market with a 19.9% market share in the first quarter of the year, according to research from Gartner, while Apple held the second spot with an 18.7% market share. The next Samsung Unpacked is expected to showcase plenty of new devices on Wednesday morning - and if the leaks prove accurate, the South Korean tech giant's anticipated Galaxy Fold 5 and Flip 5 foldable smartphones will be front and center. This could be Christmas in July for foldable phone lovers. Here's what time Samsung Galaxy Unpacked 2023 starts, where to watch, and what to look out for at this year's product launch event being held in South Korea ![]()
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